Apple is preparing for what could become one of its busiest product months in years. The company is scheduled to hold its major “Surprise and Shine” event on September 9, 2026, where it is widely expected to introduce several new devices.
Unlike previous years, Apple’s September 2026 lineup is expected to focus heavily on premium products. The company is reportedly preparing new iPhone Pro models, new Apple Watch devices, AirPods, and its first-ever foldable iPhone.
Two new Mac models have already been announced and are scheduled to begin shipping in September, bringing the potential number of significant new Apple products arriving this month to eight.
8 New Apple Products Expected in September 2026
| Product | Expected Status | What to Expect |
|---|---|---|
| iPhone 18 Pro | Expected September 9 | New A20 Pro chip, camera improvements and a redesigned front display. |
| iPhone 18 Pro Max | Expected September 9 | Larger battery, advanced cameras and the highest-end specifications in the iPhone 18 range. |
| Foldable iPhone / iPhone Ultra | Expected announcement | Apple's first foldable iPhone, reportedly featuring a book-style folding design and an ultra-premium price. |
| Apple Watch Series 12 | Expected September | A faster processor, improved health and fitness capabilities and possible new case options. |
| Apple Watch Ultra 4 | Expected September | A new generation of Apple's rugged smartwatch with performance and health-tracking upgrades. |
| AirPods 5 | Expected September | New-generation wireless earbuds with reported audio, health and connectivity improvements. |
| Mac mini | Confirmed | New M6 and M5 Pro configurations with major performance and AI improvements. |
| Mac Studio | Confirmed | Updated with M5 Max and M5 Ultra processors for demanding professional workloads. |
1. iPhone 18 Pro
The iPhone 18 Pro is expected to be one of the main attractions of Apple's September event.
Reports suggest that Apple will introduce a new generation of its Pro iPhone with the company's next-generation A20 Pro processor. Camera improvements are also expected, while Apple may reduce the size of the Dynamic Island and make further changes to the front display.
The iPhone 18 Pro is also expected to benefit from improvements in battery efficiency and thermal management.
2. iPhone 18 Pro Max
The iPhone 18 Pro Max is expected to sit at the top of Apple's conventional smartphone lineup.
In addition to the improvements expected across the Pro range, reports indicate that the larger Pro Max could receive a larger battery and potentially an exclusive camera feature.
Apple is also reportedly focusing heavily on premium iPhones this year, with the standard iPhone 18 not expected to arrive alongside the Pro models.
3. Apple's First Foldable iPhone
Perhaps the biggest announcement of the entire event could be Apple's long-rumored foldable iPhone.
The device is widely expected to use a book-style folding design, similar in concept to Samsung's Galaxy Z Fold series. Reports suggest that Apple could market the device as an iPhone Ultra, although the final name has not been officially confirmed.
The foldable iPhone is expected to be significantly more expensive than Apple's conventional iPhones, with reports pointing to a price around or above $2,000.
However, there is an important caveat. Apple may announce the device in September but release it later, potentially in October. Therefore, consumers should not assume that the foldable iPhone will immediately be available after the September 9 event.
4. Apple Watch Series 12
Apple is also expected to introduce the Apple Watch Series 12.
The new smartwatch is reportedly being prepared with a faster processor and improvements to health and fitness tracking. There have also been reports that Apple could bring back or expand premium case options, including ceramic.
The Series 12 is expected to launch alongside Apple's new iPhone models.
5. Apple Watch Ultra 4
The Apple Watch Ultra 4 is expected to continue Apple's premium rugged smartwatch line.
Reports point to a new processor and improvements to health, fitness and overall performance. The Ultra series is aimed at users who want a larger, more durable Apple Watch with additional features for outdoor activities and demanding use.
6. AirPods 5
Apple could also introduce the next generation of its popular wireless earbuds, expected to be called AirPods 5.
Reports suggest that Apple has been preparing new AirPods with improvements to audio performance, connectivity and health-related features. There have also been reports of different AirPods 5 configurations, potentially giving customers more choices.
However, some of the more ambitious AirPods features reported in the past, including cameras designed for AI-related applications, may not arrive with this generation.
7. Mac mini With M6 and M5 Pro
Unlike the iPhone and Apple Watch products, the new Mac mini has already been officially announced.
Apple's updated Mac mini comes with the new M6 chip as well as an M5 Pro configuration. Apple says the M6 version delivers significant improvements in CPU performance, graphics, storage speed and AI performance.
The new Mac mini is scheduled to begin shipping on September 22, 2026, making it one of Apple's confirmed new products arriving this month.
8. Mac Studio With M5 Max and M5 Ultra
Apple has also officially introduced an updated Mac Studio.
The new desktop computer comes with Apple's M5 Max and all-new M5 Ultra chips. It is designed for professionals working with demanding workloads such as artificial intelligence, video production, 3D graphics and software development.
Apple says the new Mac Studio delivers a major increase in AI and graphics performance while maintaining its compact desktop design.
The new Mac Studio is also scheduled to begin shipping on September 22, although a high-memory configuration is expected later.
What About the Standard iPhone 18?
One of the biggest changes to Apple's 2026 strategy could be the absence of the standard iPhone 18 from the September launch.
Current reports indicate that Apple may delay the standard iPhone 18, iPhone 18e and the next-generation iPhone Air until 2027.
This would make the September launch considerably more focused on Apple's premium customers, with the iPhone 18 Pro, iPhone 18 Pro Max and potentially the foldable iPhone Ultra taking center stage.
When Is Apple's September 2026 Event?
Apple's “Surprise and Shine” event is scheduled for September 9, 2026.
The event is expected to begin at 10:00 a.m. Pacific Time, and Apple is expected to stream it online.
The event will also mark a major moment for Apple because it will be the first major iPhone launch under new CEO John Ternus.
Will All 8 Products Be Available This Month?
Not necessarily.
This is an important distinction. The eight-product figure combines products that have already been announced, products expected to be unveiled at the September event, and the rumored foldable iPhone.
The new Mac mini and Mac Studio are already confirmed and are scheduled to ship in September. The iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are widely expected to be introduced this month.
The foldable iPhone is the biggest uncertainty because reports suggest Apple could announce it in September while delaying its actual release until October.
Final Thoughts
September 2026 could be one of Apple's most important product months in years. The company is preparing a premium-focused iPhone lineup, new Apple Watch models, new AirPods and powerful Mac computers.
But the biggest potential change is undoubtedly Apple's first foldable iPhone. If Apple officially unveils the device, it would mark the company's entry into a smartphone category that competitors such as Samsung, Huawei and Xiaomi have already been developing for years.
For now, Apple has confirmed the September 9 event, while several of the products expected to appear remain unconfirmed until Apple officially announces them.
Apple fans will not have to wait much longer for the final answers.